Services

WORK WITH A F&B consultant THAT has been there done that

At THE FOOD THINKER, we help companies just like yours connect with their customers in a meaningful and lasting way.

WHy choose the food thinker

THE FOOD THINKER provides an end-to-end overseas expansion service that covers services from company registration, market research, branding, shop set-up, business operation, franchise management, franchise supply chain, marketing, to IPO advisory. Moreover, THE FOOD THINKER curates its partners to ensure that you get the best expansion experience that you deserve. This means that you will get to experience greater efficiency, value-for-money service and a fuss-free expansion process!

At THE FOOD THINKER, we understand it is never easy to make the decision to expand your business into a new territory or a new country. With a team of experienced experts at every step of the process, be rest assured that we’ll address every concern or worries that you may have, and our experts will do their best to alleviate them.

THE FOOD THINKER believes in staying true to the promises that we make to our clients. We provide full visibility and open communication at every step of the expansion process, ensuring that trust and dependence are built between our clients and us.

–—— WE GO ALL IN FROM THE START

Our F&B CONSULTANCY Services

COMPANY SET-UP

We’ve worked with some of the most memorable F&B brands in China and ASEAN. We’re here to help you build, preserve and expand your brand in a way that resonates with your values as well as with your customers, and that inspires you to deliver and showcase your best.

MARKET RESEARCH AND PRODUCT STRATEGY

Market research can be used at all stages in the product life cycle – from conceptualisation to starting up to maturity. Many companies recognize that market research plays an important role in determining the need for most new products, and for this reason they allocate substantial sums to research and development. Market research can explore the underlying needs of the market and make a judgement as to how well a new product meets these needs. We undertake market research for our clients to ensure that it is not just the product that needs to be right prior to commercialization; it is everything surrounding the product, such as the packaging, services, price point, and marketing.

BRANDING AND CREATIVE DESIGN

Brand is an ecosystem of all the things our clients represent. Brand strategy begins with the notion that one can differentiate a commodity. From there brand strategy manifests as a long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive context. When it comes to building a brand from the ground up, we combine strategy with an artistic eye to ensure the final product is well-crafted and in line with the overall concept. We employ a team of graphic designers and authors to create a comprehensive marketing collateral package. Layouts, logo design, menus, brochures, media kits, promotional materials, and more are all included.

We’ve worked with some of the most memorable F&B brands in China and ASEAN. We’re here to help you build, preserve and expand your brand in a way that resonates with your values as well as with your customers, and that inspires you to deliver and showcase your best.

Market research can be used at all stages in the product life cycle – from conceptualisation to starting up to maturity. Many companies recognize that market research plays an important role in determining the need for most new products, and for this reason they allocate substantial sums to research and development. Market research can explore the underlying needs of the market and make a judgement as to how well a new product meets these needs. We undertake market research for our clients to ensure that it is not just the product that needs to be right prior to commercialization; it is everything surrounding the product, such as the packaging, services, price point, and marketing.

Brand is an ecosystem of all the things our clients represent. Brand strategy begins with the notion that one can differentiate a commodity. From there brand strategy manifests as a long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive context. When it comes to building a brand from the ground up, we combine strategy with an artistic eye to ensure the final product is well-crafted and in line with the overall concept. We employ a team of graphic designers and authors to create a comprehensive marketing collateral package. Layouts, logo design, menus, brochures, media kits, promotional materials, and more are all included.

shop SET-UP

This is where the ideas become a reality. We are used to taking complete responsibility for the end-to-end execution of even the most challenging design and build projects. We have built a formidable expertise in turnkey project development in Asia - designing, planning, budgeting, and project management. Our reliable team of skilled designers and contractors, coupled with trusted sources for quality materials means you get only the finest finishes.

shop operation

Food and beverage service operation involves a multitude of activities which covers human resources, finance, purchasing raw material, preparing food and beverage, keeping the inventory of material, maintaining service quality continuously, and most importantly, analyzing the business outcomes to decide future policies. At THE FOOD THINKER, we have a team of professionals to assist in every aspects of the operation to give our clients peace of mind

franchise management

A successful brand can use franchising to capitalize on its popularity and rapidly expand into local and foreign markets. Franchise brands are appealing because of their established track record and potential for development. After marketing a franchise system successfully, a good franchisor will provide meaningful support and guidance to the new franchise partners on a consistent basis. Managing a franchise system requires skillful technique and a great deal of carefully thought out planning. This is where THE FOOD THINKER can help. We provide guidance and hands-on franchise management services. With over 30 years of combined experience working with franchisees directly and managing networks, our team provides intuitive and effective franchise management assistance. We understand and have experience marketing and selling business opportunities to qualified franchise or license partners.

This is where the ideas become a reality. We are used to taking complete responsibility for the end-to-end execution of even the most challenging design and build projects. We have built a formidable expertise in turnkey project development in Asia - designing, planning, budgeting, and project management. Our reliable team of skilled designers and contractors, coupled with trusted sources for quality materials means you get only the finest finishes.

Food and beverage service operation involves a multitude of activities which covers human resources, finance, purchasing raw material, preparing food and beverage, keeping the inventory of material, maintaining service quality continuously, and most importantly, analyzing the business outcomes to decide future policies. At THE FOOD THINKER, we have a team of professionals to assist in every aspects of the operation to give our clients peace of mind

A successful brand can use franchising to capitalize on its popularity and rapidly expand into local and foreign markets. Franchise brands are appealing because of their established track record and potential for development. After marketing a franchise system successfully, a good franchisor will provide meaningful support and guidance to the new franchise partners on a consistent basis. Managing a franchise system requires skillful technique and a great deal of carefully thought out planning. This is where THE FOOD THINKER can help. We provide guidance and hands-on franchise management services. With over 30 years of combined experience working with franchisees directly and managing networks, our team provides intuitive and effective franchise management assistance. We understand and have experience marketing and selling business opportunities to qualified franchise or license partners.

franchise supply chain

The optimization of a product's development and flow from raw material procurement to manufacturing, logistics, and delivery to the final customer is known as supply chain management. We assist our clients in the integrated planning and execution of processes for managing the movement of goods, information, and financial resources in activities such as demand planning, procurement, manufacturing, inventory management and storage, transportation (or logistics), and returning excess or faulty items.

MARKETing

We help create a detailed marketing plan, determine the business's marketing message, identify the appropriate marketing mix to get the message out to the target market, and implement the marketing strategy. We help monitor results and tweak campaigns as they go to ensure that our clients get the best results from the marketing efforts.

ipo advisory

Going public is a long, tedious and involving process that represents a significant milestone for any company. Our team has many years of experience in working with clients who are contemplating to get its shares listed in Stock Exchanges in Singapore, Australia and others. The IPO process starts with pre-IPO preparatory work which includes assessing our client's financial readiness, growth prospects, beefing up the management team, strengthening its financial position, tightening its internal controls, improving operational efficiency, addressing problems and resolving issues that may adversely affect the listing. We can help to assemble a team of key advisers, including the investment banker (who would advise on the corporate fund raising process), sponsors, lawyers and underwriters.

The optimization of a product's development and flow from raw material procurement to manufacturing, logistics, and delivery to the final customer is known as supply chain management. We assist our clients in the integrated planning and execution of processes for managing the movement of goods, information, and financial resources in activities such as demand planning, procurement, manufacturing, inventory management and storage, transportation (or logistics), and returning excess or faulty items.

We help create a detailed marketing plan, determine the business's marketing message, identify the appropriate marketing mix to get the message out to the target market, and implement the marketing strategy. We help monitor results and tweak campaigns as they go to ensure that our clients get the best results from the marketing efforts.

Going public is a long, tedious and involving process that represents a significant milestone for any company. Our team has many years of experience in working with clients who are contemplating to get its shares listed in Stock Exchanges in Singapore, Australia and others. The IPO process starts with pre-IPO preparatory work which includes assessing our client's financial readiness, growth prospects, beefing up the management team, strengthening its financial position, tightening its internal controls, improving operational efficiency, addressing problems and resolving issues that may adversely affect the listing. We can help to assemble a team of key advisers, including the investment banker (who would advise on the corporate fund raising process), sponsors, lawyers and underwriters.